ALBANY, N.Y. May 11, 2011 — New York State United Teachers this week launched a website that focuses on the good work its members do everyday — on the job and in their communities.
The “It’s What We Do” site parallels a series of radio ads the union began earlier this year. In those ads, and on the new website, members’ stories are told to remind New Yorkers that NYSUT is more than a large labor organization but that it is also 600,000 individuals who — every day — perform their jobs with the highest level of excellence and commitment.
“NYSUT members make a difference in the lives of the people they serve, whether it is in a classroom, on a college campus, in public service or in their neighborhood,” said NYSUT President Richard C. Iannuzzi. “It’s important that New Yorkers be reminded that our members are their neighbors and friends, and are the professionals who educate their children and keep our community healthy.”
“It’s What We Do” – http://itswhatwedo.nysut.org/ – profiles NYSUT members through words, photographs and, soon, videos. It also offers viewers the opportunity to blog; NYSUT members can tell a first-person story or the general public, including parents and grandparents, can discuss their experiences with their local schools and those who work in them.
The site also includes a “Myth Vs. Fact” section to debunk misinformation about educators and unions; a “Kudos” area that lists awards and other honors earned by NYSUT members; and Facebook and Twitter components that encourage stories and discussions about the outstanding educators and other NYSUT members who touch the lives of so many New Yorkers.
NYSUT, the state’s largest union, represents more than 600,000 teachers, school-related professionals, academic and professional faculty in higher education, professionals in education and health care and retirees. NYSUT is affiliated with the American Federation of Teachers, National Education Association and the AFL-CIO.